A strong dispensary rewards program should feel simple on day one and generous by month three. The best ones are clear about how points are earned, easy about how they’re redeemed, and consistent across locations—so customers don’t need a spreadsheet to understand their own perks. Across the U.S., a few dispensary brands stand out for building loyalty programs that actually reward loyalty.
Below are six of the most shopper-friendly programs—chosen for transparency, redemption value, and the kind of “extras” (like bonus offers and VIP-style perks) that keep regulars coming back.
1. Trulieve Rewards (Multi-state)
Trulieve’s program is a benchmark for clarity: customers earn points per dollar spent, then redeem through published reward tiers—so it’s easy to understand what those points become at checkout. The brand also promotes member-friendly features like refer-a-friend bonuses, which can speed up the path to meaningful discounts.
Why it shines: transparent redemption tiers, frequent opportunities to boost points, and broad availability across multiple states.
2. Curaleaf Rewards (Multi-state)
Curaleaf keeps it straightforward: earn points for dollars spent and redeem for savings, with the brand highlighting that points can be redeemed alongside other offers—something shoppers care about when they’re trying to stack value responsibly. Curaleaf also promotes birthday-point bonuses, which adds a nice annual “thank you” for members.
Why it shines: easy earn structure, stack-friendly messaging, and recurring bonus moments like birthday points.
3. Sunnyside Rewards (Cresco Labs retail) (Multi-state)
Sunnyside’s loyalty structure is clean and shopper-friendly: earn points per dollar, then apply those points toward future purchases. For customers who like specifics, Sunnyside also publishes point-value terms—helpful for anyone comparing programs across multiple dispensaries.
Why it shines: clearly defined point value and a no-drama earning model that feels familiar to mainstream retail loyalty programs.
4. RISE Rewards (Green Thumb Industries retail) (Multi-state)
RISE leans into the kind of perks customers notice: points on purchases plus occasional “extra credit” behavior (like container recycling in certain markets), and regular member-facing promotions. It’s a program designed for repeat visits—and it’s packaged in a way that feels modern and easy to use.
Why it shines: built for consistent shoppers, with bonus-earning angles and ongoing member promo energy.
5. Zen Leaf Rewards (Verano retail) (Multi-state)
Zen Leaf adds an upgrade path that frequent shoppers appreciate: the program references tier-based earning where higher tiers can earn more points per dollar. That structure rewards consistency—without forcing casual customers out of the party.
Why it shines: tiered earning can boost value for frequent buyers, while still staying accessible for new members.
6. Planet 13 Loyalty (Nevada; major destination dispensary)
Planet 13’s loyalty is notable because it pairs deals with a bolder, headline-style value proposition. The company has emphasized loyalty-member pricing benefits, price-focused guarantees, and aggressive member-only promotions—especially appealing to high-volume shoppers and Las Vegas visitors.
Why it shines: aggressive member offers and “destination dispensary” perks that can be especially attractive for tourists.
A quick shopper’s note
Rewards programs can vary by state, medical versus adult-use rules, and even by store location. Savvy shoppers always review the specific terms for their local dispensary before assuming points, tiers, or perks transfer universally. The strongest programs make those details easy to find—and the programs highlighted above generally do.
Read More: Discover the Right Cannabis Product for Every Occasion
